Megan Miller, the head of brand at Sydney Water, has ingeniously expanded the popular campaign featuring the character ‘Bob’, portrayed by Shane Jacobson. This new initiative, developed in collaboration with the creative agency It’s Friday, arrives just in time for a dry summer season, continuing the narrative of water conservation.
The fresh twist in this campaign is the introduction of ‘Little Bob’, a youthful, 10-year-old version of the well-known water waster. Little Bob playfully critiques the older Bob’s habitual water wastage, spotlighting easy yet impactful measures for water conservation.
Megan Miller’s statement encapsulates the essence of this campaign: “Sydney Water is delighted to be partnering with It’s Friday to create cut-through, clever advertising to spike awareness around the very serious issue of water conservation as we approach the prospect of another drought.” This campaign is a strategic blend of humor and education, underlining Megan Miller’s expertise in leveraging creative storytelling to address critical environmental issues like water conservation.
