Megan Miller’s strategic vision for Sydney Water’s ‘Turn it Off’ campaign, in collaboration with Clemenger BBDO Sydney, is further enhanced with two new engaging spots featuring Shane Jacobson.
In these spots, Jacobson reprises his role as the character ‘Bob’, with a highlight on the ‘Cricket’ spot. Perfectly timed, this Cricket-themed advertisement was launched during The Ashes, notably featuring cricket star Brett Lee.
The 30-second Cricket spot showcases a unique neighborhood cricket match, with Bob’s street divided into teams of Evens and Odds. In a classic Bob move, he attempts to water down the cricket pitch, only to be promptly advised by his neighbors and Brett Lee to “Turn it off, Bob.” This cleverly scripted scenario not only entertains but also reinforces the critical message of water conservation, showcasing Megan Miller’s adeptness at blending humor with important environmental messages in her campaigns.